Hello, I'm Kelly,

Born and raised in West Virginia, I grew up with a deep belief in three core values: community, integrity, and hard work. For sixteen years, I've worked with a WV-founded and operated mental health company-a passion I continue to dedicate myself to today.

Down the road, a series of unexpected life events and inspiring people led me to a whole new passion: cosmetics. As a lifelong supporter of local businesses, I always dreamed of creating a brand that was developed, designed, and produced entirely right here at home. Frankly, I wasn't sure a cosmetics line could be fully executed locally-until we proved it could. 

That vision became Bushel & Row.

Our team spent years meticulously crafting every detail-from product feel and scent to skin benefits-prioritizing natural ingredients wherever possible.

Bushel & Row is about more than just great beauty products:

Creating Local Jobs: Our products are proudly manufactured in Boone Counry, WV, by a team of highly skilled individuals. Creating and maintaining quality jobs to areas that need them most was extremely exciting for me. 

Accessible Quality: I've tried countless products over the years and learned that expensive doesn't always mean superior. I wanted luxury-feeling, high-performing formulas without an inflated price tag. 

Thank you to everyone for supporting a brand built with purpose, heart, and West Virginia pride.